ROAS Calculator by Martech Pro

ROAS Calculator

What is Return on Ad Spend, or ROAS?

Return on ad spend, or ROAS, is a crucial performance indicator that shows marketers how much money they make for each rupee they spend on advertising. To put it simply, it informs you of the profitability of your advertisements.

If you made ₹3 for every ₹1 spent on advertising, for instance, and spent ₹10,000 on sales, your ROAS would be 3x. What Makes ROAS Vital for Digital Marketing?

For assessing the success of your advertising campaigns on sites like YouTube, Meta (Facebook/Instagram), Google Ads, and others, ROAS is crucial. It facilitates you:
* Evaluate the profitability of your marketing campaigns.
* Maximize campaigns that aren't performing well.
* Spend your advertising money more wisely.
* Make choices about your marketing based on data.

How to Determine ROAS ?

The formula is very easy to understand: Total Revenue / Total Ad Spend = ROAS

Suppose you spent ₹20,000 on a campaign and earned ₹50,000.
Your ROAS is then ₹50,000 / ₹20,000 = 2.5.

This implies that you received ₹2.50 back for every ₹1 spent.

What is a Good ROAS?


A “good” ROAS depends on your industry and profit margins. Here’s a general guideline:
Industry Average ROAS
E-commerce. 2x – 4x
SaaS / Services 3x – 5x
B2B Lead Gen. 4x – 8x

Want Better ROAS from Your Campaigns?

At Martechpro, we help businesses run profitable ad campaigns by improving targeting, messaging, and budget allocation.
✅ Google Ads
✅ Meta Ads (Facebook/Instagram)
✅ Performance Marketing Strategy

👉 Need help improving your ROAS? Fill out the form below and get a free audit from our team!

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